SOUthwest airlines
Introducing Getaways by Southwest™, Southwest’s new vacation package.
Beyond the launch, we built the brand’s social presence from scratch, defining its voice and creating a scalable content system designed to live far beyond day one.
Through a modular content library, we developed assets designed to flex across platforms, formats, and moments, turning a product launch into a long-term social ecosystem.
Also personally committed to the bit, down to volunteering for the tan line.
