$7 DEAL LOVER'S MENU
GIRL MATH YOUR $7 DEAL LOVER'S
The Girl Math trend took the online world by storm–people all over the internet using strange logic to rationalize things that cost money to be “basically free”.
It was silly, fun, and a perfect match for the new Pizza Hut $7 Deal Lover’s Menu–a deal that lets you get any 2 or more items for only $7 each. A deal so good, some might even say it’s "basically free.”
We wanted to give people a chance to put their Girl Mathing skills to the test for a chance to win a free Deal Lover's.
GIRL MATH MICROSITE
We created a microsite and asked people to tell us how they would Girl Math The $7 Deal Lover's Menu to be "basically free" for a chance to score an actual free $7 Deal Lover's Menu.
We enlisted Influencer and Content Creator, Anna Sitar to show pizza lovers 7 different ways to Girl Math the $7 Deal Lover's Menu.
7 WAYS TO GIRL MATH PIZZA HUT'S NEW $7 DEAL LOVER'S MENU WITH ANNA SITAR
SOCIAL
We also made content to post on our social platforms.
Overall, Girl Mathing your $7 Deal Lovers was a hit. Our code ran out hours within launching, and thousands participated.
FEATURED IN
337,000+ Impressions
14,000+ Participants
All codes ran out within hours of Launching
