AD/CW: Kaitlyn Peterson & Helen Hulsey
Thinx are underwear that absorbs your period. With a design that's moisture-wicking, super-absorbent, and leak-resistant, they keep you fresh and dry, and are ultra-thin for ultimate comfort.
Thinx sets you free - from tampons, pads, leaks, and stress.
Period products were made by men - a long time ago.
It’s about time that we rethinx menstruation and declare our right to flow.
It’s a period revolution.
Print
TV SPOTS
SOCIAL
Freedom from Stigma
Period havers deserve the right to bleed freely and work without the stigma that comes with it. Our LinkedIn hashtag will encourage period havers in the workplace to share a time when their periods affected their work.
#WETHEPERIODPEOPLE
Experiential
Thinxhibition
Most modern period products are dated, having evolved little since their conception. A pop-up museum will take us through the surprisingly ineffective history of period products - from ancient Egyptian papyrus tampons to sanitary belts. The centerpiece will be our Declaration of Independence, on display in glass. Thinx underwear will be distributed at the end for women to get a taste of period freedom.
John Hancockless
Pop-up touch screens will display the new Period Preamble for people to physically sign. Once they sign it they will be shown a code on the screen for a discount on Thinx.
TAMPON INVITE
Thinx will be giving out free tampons - but in addition to the tampon, there’ll be a message in a scroll from Thinx.
